On October 26, 2022, TLC were announced as the exclusive new faces to front the size-inclusive fashion brand, Good American. Co-founded by Khloe Kardashian and Emma Grede, Good American is a brand made for real women with real curves. The fashion line has sizes to fit every woman and encourages women to love and embrace themselves as they are.
Tionne “T-Boz” Watkins and Rozonda “Chilli” Thomas took part in a gorgeous photo shoot for Good American, posing candidly wearing various outfits available in the fashion line that the ladies have tentatively titled, “CrazySexyGood“, a play on their record-breaking 1994 album, ‘CrazySexyCool‘.
“It’s so amazing. We have not done a photo shoot together like this in years!”, Chilli confesses in the behind the scenes promo video for the photo shoot, which was shot by KESH. “It’s been a minute”, T-Boz adds. “It took Good American to make this happen”.
T-Boz explains why having a fashion line like Good American is so important and appreciated for women of all shapes and sizes. “It’s made for these type of bun buns. I love it. It makes every woman feel good. It’s amazing that there is a line like that, because a lot of times you do go to the store and it’s like, it’s just almost there.”
T-Boz went on to reveal that the struggles of finding the right size to wear whilst on a weight loss journey can leave us between sizes that aren’t always reflected in fashion lines. “Yesterday, she told me that [my size] was just in the middle — and I am in the middle, because I’m in the middle of losing more weight, and I’m right there in the middle. So, [Good American] has a size for me. We didn’t have to alter them, and they just came on and slid right on my butt, so I love it”.
T-Boz and Chilli also touched on forever honoring the late, great Lisa “Left Eye” Lopes in everything that they do. “She may not be here physically, but you’ll feel the essence of Left Eye always, no matter what we do”, T-Boz states. “We’ll always keep that legacy alive”, Chilli adds.
TLC make it clear that it is important to never change for anybody — which serves as a key to how they have remained so successful for 30 years as the biggest selling US girl group of all time. “We never changed for the label, or whatever fad was going on at the time”, Chilli says. “We always stay true to ourselves, and our style and lyrical content, the way we carry ourselves and the whole thing — we never changed for anybody”. T-Boz agreed and adds, “I don’t think nobody should change for anybody, change for yourself. If you want to better yourself, do it for yourself, and ONLY yourself. We are living proof that that works”.
TLC spoke to Cosmopolitan earlier in the week and revealed how their thought-provoking #1 single, “Unpretty“, served as a major inspiration behind the Good American campaign. “The lyrics and message of “Unpretty” represent something that was, and still is, very significant. We want to empower women to be strong, and confident in their own skin and know that you don’t have to look, act, or speak in one particular way to be ‘pretty,'” explains Chilli.
“Like “Unpretty”, this campaign empowers women to be their authentic selves, and shares the message that you do not have to meet unrealistic beauty standards.” T-Boz adds, “The message that we hope to convey through “Unpretty” and this campaign is to be confident, resilient, and not to let hurtful comments change who you are”.
TLC teased that they have some exciting projects in the works, so stay tuned. “We have a lot of exciting stuff in the pipeline, but this campaign really was a highlight for us,” Chilli shared. T-Boz adds, “We’re also really looking forward to a few more shows we have through the end of the year (in Australia) and will definitely be packing our Good American faves to bring on the road with us!”
Check out the TLC ‘CrazySexyGood’ range now at American Good.